JOIIIO parts replacement video demonstration
Created a parts replacement ad for JOIIIO
- Client
- Joiiio
- Role
- Art Director
- Years
- 2025
Challenge
JOIIIO has historically used real-life images in their social media materials as those are the only visuals accessible to them. However:
- They needed to communicate JOIIIO’s services within just 30 seconds of video, which meant the visuals had to allow viewers to focus on the message of the ad rather than the design; and
- JOIIIO had historically been using real-life images as their hero visual, but did not have the needed photos that would best accompany the message the had in mind.
Given this, the challenge — and a big one, at that — was to create visuals that would be eye-catching enough to hold the viewers’ attention, but still be as effective in clearly showing viewers JOIIIO’s services.
Action
That the client very specific requests, namely:
- They wanted vector art to be used throughout the material; and
- They wanted their logo to transform into the grills of the vector car.
Given this, I knew what I had to work on first — the vector art for the car.
Why, you ask? Because if the car illustration won’t work with the logo, the whole material will fall apart. After all, the goal is to communicate that JOIIIO is your partner when it comes to taking care of jeeps and empowering users to experience open-air driving.
I then drew this truck with the above in mind, saved the parts separately, then segmented the logo as well so that animating the transition would be a lot easier.
The material was met with positive response from the clients, unlocking a year-long contract with JOIIIO.
