Hi, I'm Ginny!
I'm a creative leader with 16+ years of experience across creative direction, UX/UI design, and team management.
I have helped brands like Procter & Gamble, Diageo, Jollibee Foods Corporation, The Coffee Bean and Tea Leaf, and Jewelmer establish and grow their brand presence on TV and print, social, and digital media.
View my workBelow is a snapshot of my career journey.
Led a 3D production team & drove 3D art direction
As Production Manager, I guided a team of as many as 33 artists delivering 3D assets for product listings across amazon.com. I then shifted to an art director role for the Design Operations Team in Q1 2026 where I drove creative direction, crafting concepts for 3D product visualizations that would be used to drive as many as 100 purchases in a single day for Amazon's Echo Dot, Kindle, electronic accessories, and more.
I was also part of the interview loop for MNL’s 2D Audits team, screening and assessing 30+ candidates.
53%
Reduction in unaccounted time
Built a Slack automation to recover 3310.60 unaccounted production minutes, resulting in 10% volume uplift.
100+
Orders within 3 hours of launch
Art directed 3D product visualization for the Amazon Kids Tablets carrying cases
~20%
Higher approval rate
Developed gallery view tool for Workbench through agentic coding, contributing to ~20% more volumes approved within one week.
Grew an agency's digital business
As UX/UI Designer and later Digital Account Director, I drove end-to-end digital business management for clients, from ideation to creative execution, development, and reporting. Alongside this, I led a multidisciplinary team of developers, digital artists, and copywriters.
500%
More agency revenue
Expanded the agency’s five-website portfolio into 30+ websites in just 12 months.
+5%
Cart conversions month-on-month
Drove month-on-month increase in luxury brand sales through moment marketing.
Building social presence for household brands
As Art Director for Content, I established the digital branding and presence of Alaska, Nissan, Tokyo Tokyo, Oishi, and Ayala Corporation across social platforms. The success of these digital efforts led a 70% shift in budget allocation from above-the-line platforms to digital.
2.4K
Peak livestream watchers
Handled camerawork for the livestream coverage and 360-degree view of the event for Oishi Snacktacular 2016.
100+
Comments and shares in 24 hours
Visuals that got people talking within a day of posting.
I also make other stuff
Illustration, side projects, and tools that I’ve built for myself and for friends.
